Copywriter
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Kraft

Milestones happen all the time in the life of a kid.

Successfully pouring yourself a glass of milk might not have you shouting from the rooftops, but to a kid that’s a moment worth celebrating.

 

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Unwrap a party.

See Kraft Singles in a new way. Through confetti that is. Much easier to clean up than traditional confetti, and much more delicious.

 
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Introducing the Cheesemobile! Joining its nut and hotdog relatives, the Cheesemobile will travel across the US, making hungry people across the country ask themselves, “did a 15ft slice of cheese really just pass me on the highway?”

They say never go grocery shopping when you’re hungry, but we know the world is full of rule breakers. So, we’re speaking to people right when the cheesy, melty goodness of Kraft Singles is top of mind.

AD: Erin Ploen

Co-CW: Abby Myers