It’s no secret Millennials have a reputation for ‘killing’ things — Cable, cabs and cruises to name a few. Harley-Davidson came pretty close too. We wanted to breathe new life into a brand on its way to the Millennial chopping block.
When you rebrand someone as big as Harley-Davidson, the rewriting of a manifesto comes naturally. Lucky me :)
We want Millennial eyes, and cameras, on these bikes. Millennials are on-the-go and their phones frequently die. We help them charge up. Simple as that.
Pedestrians could scan these sound waves and hear the sounds of the new electric Harley for themselves. Check volume levels before proceeding when wearing headphones.